Official TikTok Shop Partner
TikTok runs the shop. Endlss runs the program around it.
Find TikTok creators, message them, list your products, and keep the roster, the conversations and the sales history in one place.
What TikTok holds, and what Endlss holds
Seller Center shows you 90 days. Endlss shows you all of it.
TikTok owns the shop, the checkout, the commission and the creator payment. Endlss holds everything around it: your roster, your collaborations, your messages and your sales history. A creator who sold for you last spring is still a creator you can see in Endlss.
Connect, read, match
Connect your shop and everything already running comes across.
Authorise Endlss through TikTok and your products and any live collaborations are read in, not replaced. Creators are synced to your roster and matched to any existing creators by their TikTok handle, so someone already selling for you on Shopify becomes one record instead of two.
Find TikTok creators
Search TikTok's own creator data, filtered by what creators actually sell.
Creator search on TikTok Shop runs on TikTok's own data, not a third-party database. Filter by followers, GMV and the categories they sell in, and turn on “only creators I haven't approached” so every search brings back people you haven't already pitched. Favourite a creator and their full profile comes in, along with their sales trend, which Endlss keeps after TikTok's 90 days are up.
- Filter by GMV and follower ranges, not just audience size
- Skip creators you've already contacted
- Save a search and run it again for fresh results
- Add a creator to a workflow, or message them, from the results
Message TikTok creators
Message TikTok creators on TikTok, and keep every reply in one thread.
Creators in TikTok Shop's creator marketplace can be messaged on TikTok, even if they've never contacted you. Creators you find in Discover are reached by email instead. Send one message, or one to a whole group, like the top performers you want back for a new collaboration. Workflows send the first message, the follow-up and the sample invite, and stop when the creator replies. Every reply lands in the same inbox as Instagram, email and Endlss chat, with one thread per creator, so whoever picks it up sees the whole conversation.
- Message individual creators or a whole group at once
- Templates for the messages you send all the time
- Sample invites and collaboration links sent as messages
- Assign a conversation to a teammate
Collaborations and samples
List your products, and creators pick them up.
Set a commission rate, choose the products, and open the collaboration. Any creator on TikTok can join it. Samples work the opposite way round from Shopify. On TikTok Shop the creator applies and you approve, and the sample is tracked against them alongside what they sell.
Orders, commissions and reconciliation
Every sale carries the creator, the collaboration and the rate.
Affiliate orders come in tied to who sold them, which collaboration they came from and what commission applies. Commission is followed through TikTok's settlement states rather than estimated. Returns and cancellations come through and adjust the figure. What a creator sold and how their content performed sit on the same record.
On TikTok Shop, TikTok pays your creators
TikTok pays creator commission directly.
TikTok calculates it, pays the creator, and deducts it from your payout statement. On this channel Endlss reports rather than pays. What every creator earned is still in one place, across both channels. The difference is who moves the money, not what you can see.
Key differences between Shopify and TikTok Shop
Who pays the creator
- Shopify
- Endlss, via Stripe, 30 days after fulfilment
- TikTok Shop
- TikTok, deducted from your payout statement
How samples work
- Shopify
- You send a sample
- TikTok Shop
- A creator requests, you approve
Outreach
- Shopify
- Email, and Instagram once they've messaged you
- TikTok Shop
- TikTok messages for marketplace creators, email for the rest
History
- Shopify
- Full data from when you signed up or synced historic data
- TikTok Shop
- 90 day cliff from TikTok, but Endlss retains your data after 90 days
