Meta Business Integration

Meta runs the ads. Endlss runs the creators behind them.

Connect your ad account, get whitelisting and Partnership Ad access from creators in one tap, and run approved content from Endlss. Spend, results and creator earnings sit next to your Shopify and TikTok Shop sales.

Creator ad access in Endlss, with Leo Park's whitelisting approved, and Partnership Ads ROAS

What Meta holds, and what Endlss holds

Your ad account stays yours.

Meta holds the ad account, the delivery, the audiences and the billing. Endlss holds everything around the ad: the creators, their permissions, the content, content revisions, content approvals, the rights and the earnings paid to the creator. Meta bills ad spend to you directly, as it always has. Endlss never sits between you and your spend.

What Meta holds and what Endlss holds, either side of a creator's Partnership Ad

Connect once

Connect your ad account, and nothing in it is replaced.

Authorise Endlss through Meta's login and choose the ad account to connect. Your existing campaigns, ad sets and audiences are left as they are. Ads launched from Endlss land in your account as normal ads, so you can open, edit or pause them in Ads Manager like any other.

Connecting a Meta ad account, with existing Ads Manager campaigns unchanged and a new one launched from Endlss

Creator access

Whitelisting without the Business Manager back and forth.

No partner requests, page roles or ad account invites to chase. Request access from Endlss, and creators approve in one tap on Instagram. They don't need a Business Manager, and neither do you.

  • Request content-level Partnership Ad access, or account-level whitelisting access
  • See every creator's access status in one view: pending, approved or expired
  • No cap on how many creators you connect
Creator ad access with approved, pending and expired creators

From content to ad

Approved content goes live without exports or re-uploads.

Pick a post that tagged you from your UGC feed, or approve a submission for an ad campaign. Run it as a Partnership Ad, as a whitelisted ad from the creator's handle, or under your own brand. The rights and usage window travel with the content, so you always know what's cleared to run.

A post that tagged the brand in the UGC feed, now running as a Partnership Ad

Results and earnings

Spend, results and what each creator earned, on one record.

Every ad is tied to the creator who made it and the campaign it came from. Spend, sales, ROAS, CPA, CPM and earnings are reported by ad, by creator and by campaign, beside what the same creator sold on Shopify and TikTok Shop. A creator who sells with a code and also runs as an ad is one record, not three.

Ad results by ad, with spend, sales, ROAS, CPA, CPM and creator earnings

Key differences between Shopify, TikTok Shop and Meta Ads

Who pays the creator

Shopify
Endlss, via Stripe, 30 days after fulfilment
TikTok Shop
TikTok, deducted from your payout statement
Meta Ads
Endlss, via Stripe, weekly or monthly

What creators are paid on

Shopify
Sales from their code or link
TikTok Shop
Sales from their collaboration
Meta Ads
Ad spend, sales or a flat fee

How content comes in

Shopify
Posts that tag you
TikTok Shop
Posts that tag you or videos tied to orders
Meta Ads
Tagged posts, or submissions to ad campaigns

What Endlss writes back

Shopify
Codes, links and sample orders
TikTok Shop
Collaborations
Meta Ads
Ads into your ad account

Frequently asked questions

See how to scale your multi channel creator program