We built this because we watched brands struggle with the alternative.
Endlss is a product of Penny AI Technologies, founded in 2018. We started in community-driven commerce building tools for people who sell through relationships. Endlss is purpose-built for DTC brands on Shopify running ambassador and affiliate programs.
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David Abbey
CEO & Co-founder
Multi-time founder. Built and scaled businesses globally. Based near Whistler, BC. Does the demos. Picks up the phone. Will help you set up your tier structure on a Tuesday afternoon.
Why this exists
We kept seeing the same thing: DTC brands with incredible communities and incredible products running their ambassador programs on Google Sheets and good intentions.
The tools that existed were either too basic (Shopify Collabs, spreadsheets) or too expensive (GRIN, Aspire, CreatorIQ). Nothing in between. No platform built for the founder-led brand with 50–500 creators, a lean team, and a community that deserves actual infrastructure.
So we built it.
Built on eight years of community commerce technology
Endlss is built on Penny AI's eight years of experience in community-driven commerce technology. Penny AI serves thousands of users in the relationship-selling space. Endlss applies that same philosophy, technology should make relationships scale, not replace them.
Your community is already doing the marketing. Give them the infrastructure.
Imagine running your program without the workarounds. Book a demo and see exactly what that looks like.