🔥The Micro-Influencer Guide: Turn Relatability Into ROI

A practical guide for DTC teams to lower CAC, scale Influencer output, and drive sales.

What You’ll Get Inside

Blueprint for a $0–low upfront CAC engine: How to structure micro-influencer programs so they compound, not one-off.
Creator portfolio design: When to use nanos, micros, and mid-tiers, AND how to price for outcomes, not followers.
Seeding → Content → Sales system: Step-by-step gifting flows that reliably spark organic posts before peak buying windows.
Tiered commissions that actually motivate: Incentives that scale with performance (and protect margin).
Leak-proof attribution: Simple link/offer setups that stop code leakage and make finance happy.
Rights & amplification, simplified: Fast UGC permissions so you can boost, whitelist, and repurpose winning content.
How Creator storefronts convert and deepen trust: Co-branded storefronts build stronger customer relationships, boost conversion rates, and lift average order value beyond standard affiliate programs.

Dashboards that defend budget: The exact KPIs to track (CPC, CAC, ROAS, on-site lift, retargeting growth) and how to report them.

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